Ardagh Group
Menu

Open up to the unexpected with the Absolut Facet limited edition bottle made by Ardagh

Ardagh Group has continued its productive and highly creative relationship with Absolut with the launch of its latest limited edition bottle, Absolut Facet. Once again, Ardagh designers and technologists, working closely with their customer, have achieved outstanding innovation in glass packaging by developing a new colour and shape to create this unique blue bottle featuring an asymmetric design.

Gaia Gilardini, Global Communications Director, Absolut, explains the origin and inspiration for the bottle’s design: “With the Absolut Facet limited edition bottle, we want to celebrate the unexpected and encourage people be open to the different journeys a night could take you. We believe the best nights are the ones that happen out of the blue -- unplanned and spontaneous. To further demonstrate this, our latest #AbsolutNights campaign also aims to inspire people to celebrate spontaneity and the connections you make along the way.”

The round edges of the Facet bottle have been cut like a gem, creating a number of faces that catch the light in unique ways. Achieving this striking effect and recreating the precise colour was one of several challenges that Ardagh met before producing the two and a half million bottles at its plant in Limmared, Sweden, as Fredrik Källqvist, from Ardagh describes:

“We have been closely involved in several ground breaking Absolut projects such as ‘Unique’ with four million differently designed bottles, but each new project encourages us to raise the bar even higher and Facet is no exception. Bringing such a complex design into volume production required painstaking and very detailed preparation, as did replicating the colour to the highest degree of consistency across the complex design and to the required wall thickness.

“Creating such packaging innovation is only possible when you have the total support of your customer, and as with all our joint projects, our successful working relationship with the Absolut team assured that it was a smooth process.”

Absolut Facet will be launched by Absolut at a global event in Amsterdam inspired by the design of the bottle. The event will be in collaboration with the Amsterdam Dance Event (19-23 Oct 206).

Acquisition of Consol for $1 billion

Acquisition of Consol for $1 billion

Ardagh Group S.A. (“Ardagh”) announces that it has agreed to acquire Consol Holdings Proprietary Limited (“Consol”), the leading producer of glass packaging on the African continent,...

26 Nov 2021

AMP plans Northern Ireland plant

Ardagh Metal Packaging to invest $200m in Northern Ireland

Ardagh Metal Packaging (AMP) announced today that it plans to build a new state-of-the-art $200 million beverage can plant in Northern Ireland. The plant will be located near Belfast and wil...

19 Nov 2021

AGP supplies Tröegs Independent Brewing

Ardagh Glass Packaging supplies Tröegs Independent Brewing with a 375ml Belgian beer bottle for its specialty beer

Ardagh Glass Packaging – North America (AGP – NA), a business of Ardagh Group, has partnered with Tröegs Independent Brewing (Tröegs) to supply a 375ml Belgian glass beer bottle for it...

18 Nov 2021

AGP reveals Absolut Voices bottle

Ardagh Glass Packaging reveals ‘Absolut Voices’

The Product Design team at Ardagh Glass Packaging - Europe, worked closely with Absolut and design agency Brand Union to create the brand’s latest limited-edition bottle: ‘Absolut Voices...

16 Nov 2021

Our website uses cookies to analyse traffic to this site. By continuing to use our site without changing your browser settings to block or remove cookies, you are agreeing to the terms of our Privacy Statement.