The Absolut Company launches Absolut Spirit of Togetherness limited edition vodka bottle
Published: February 8, 2023
The latest limited edition Absolut vodka bottle celebrates the Spirit of Togetherness. It was designed by Absolut’s in-house studio, The Mix Stockholm, working in collaboration with design agency Brand Union Stockholm and Ardagh Glass Packaging (AGP) – Europe.
Elin Furelid, Global Director Portfolio & Innovation at The Absolut Company, explains the meaning behind the design: “The bottle’s woven pattern on the glass surface reflects the notion that several intertwined threads are stronger than one individual string and shows that we form a stronger bond when we create things together.
“It is very important to highlight that working closely with our suppliers as partners has been crucial to this project. We could never realise a design like this without their expertise, so the entire collaboration behind this bottle is part of the concept of togetherness.”
AGP – Europe created the detailed woven effect on the glass surface using the Emboss with Image technique. John Oczabruk, AGP – Europe Product Designer, explains the process: “We first modelled the woven pattern on a flat surface, then created a greyscale 3D photo to wrap the pattern around the bottle, which maintained the pattern shape, size and style across the range. The effect is incredibly realistic and creates a unique character for this Absolut Spirit of Togetherness bottle.”
As with all Absolut vodka bottles, this limited edition contains 53% recycled glass, which is extremely high for a clear glass bottle. Sustainability is a priority for The Absolut Company and Ardagh Glass Packaging, who are co-investing in a hydrogen-fired glass furnace to reduce the CO2 emissions from making Absolut’s iconic bottles.
